RecurPost is a social media scheduling tool built to help businesses automate and manage recurring content across multiple channels.
As the product matured, the interface had grown complex. Multiple tools, recurring libraries, time slots, account connections, and analytics features were powerful, but not always intuitive.
The goal was not just to refresh the UI, but to redesign the experience to reduce friction, simplify workflows, and create a scalable system ready for long-term growth.
16pixel was brought in to rethink the product experience from the ground up.
UI/UX Design
Design System
Interaction Design
Illustrations & Icons
Measurable Onboarding Performance
The redesigned onboarding reduced setup friction and streamlined the path to first action, resulting in a 41% reduction in onboarding time. By simplifying key steps and improving clarity, the new flow accelerates activation and improves early-stage user engagement.
Simplified Post Creation Experience
We redesigned the post creation flow to make publishing faster and more intuitive. The previous experience was time-consuming and confusing, with scattered controls and unclear steps.
In the new design, we streamlined account selection, caption writing, media upload, and preview into a single, structured workflow. Guided by clarity, simplicity, and scalability, the updated flow reduces cognitive load and helps users create and publish posts with confidence.
Scalable Library Management
We introduced a modular layout using customizable widgets and structured panels.
Instead of overwhelming users with dense data tables, we created structured components that make information easier to scan and act on.
Before & After - Structural Clarity
The redesigned version introduces: Clear left navigation, Structured content zones, Simplified action menus, Logical grouping of recurring posts and time slots.
This shift significantly improves usability without removing advanced functionality.
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After
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Wireframes & Structure
We began by redesigning the product structure through detailed wireframes. This helped us simplify navigation, clarify user flows, and organize key areas like libraries, recurring time slots, and scheduling.
By resolving complexity at the structural level first, we ensured the final UI would feel intuitive, scalable, and easy to use.
Calendar & Recurring Time Slots
Recurring scheduling is the core strength of RecurPost.
We redesigned the calendar system to Improve visual clarity, Reduce visual clutter, Make recurring posts easier to manage, Clearly display best-time recommendations.
Clear plan comparison and simplified onboarding reduce drop-offs and improve first impressions.
Component System & Interaction Design
To ensure scalability and consistency across the platform, we designed a structured component system built around clarity and modularity.
By breaking the interface into clean, reusable components, we created a system that scales with product growth while maintaining clarity.
16pixel transformed our social media management platform with a clean, intuitive design that our users love.
25%Increase in user activation
30%Improvement in user retention
