World 11 is a fantasy gaming app where users create teams, join contests, and compete in live sports matches. The product originally existed as a mobile application, but as the user base expanded, it lacked the structure and scalability needed for web and tablet environments.
The experience felt crowded, contest data was hard to scan, and team creation involved unnecessary friction. The goal was to redesign World 11 into a structured, high-performance gaming experience, optimised for larger screens, clearer decision-making, and faster interaction.
UI/UX Design
Design System
Interaction Design
Illustrations & Icons
Contest Experience
Contests are presented using modular cards with clear prize pools, entry fees, available spots, and win percentages. Color-coded sections help users quickly differentiate between grand contests and beginner-friendly options.
The hierarchy makes decision-making faster, users can evaluate opportunities in seconds.
Key Components
This section highlights the core cards and UI elements that shape the overall experience. From match cards and player selection tiles to wallet balance, invite banners, and navigation panels, each component was designed with consistency and clarity in mind.
Design System
The layout system ensures visual balance across web and tablet, while reusable cards and structured elements create a cohesive, scalable interface throughout the product.
Multi-Device Adaptation
The redesign ensures that the experience feels native across web and tablet. Larger screens allow better content grouping, expanded match visuals, and clearer team comparison views. Spacing, hierarchy, and component scaling were carefully optimized to maintain usability without overwhelming the user.
Cricket & Soccer in One Place
Instead of separating sports into different experiences, World 11 brings cricket and soccer together within a single platform.
Probo: Real-Time Predictions
The Probo section introduces real-time, opinion-based predictions that allow users to participate beyond traditional fantasy gameplay.
Prediction cards are designed in a feed-style layout with clear Yes and No actions, visible timers, and trade counts to maintain transparency and engagement.
Our old app was functional, but the redesign gave World 11 a strong visual identity and a much better user flow. The team truly understood fantasy gaming behavior.
2.3xIncrease in contest participation
52%Increase in team creation completion rate
